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Scrollytales > Scrollyfails

Logo https://stories.scrollytelling.io/scrollytales-scrollyfails

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Scrollytelling, which offers intuitive multimedia storytelling software on a global scale, is co-owned by Martijn and Joost. They're great guys, in fact they're so nice we should scroll down for a closer look...

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This is Joost, as you can see he is very handsome even in extreme closeup. More importantly, Joost is the tech guy in this operation. He co-founded the company with Martijn, and also runs another successful company, Spacebabies, from Lab 110 in A Lab.  

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And this is Martijn. Martijn is the storyteller in this arrangement. He has a long, varied background in journalism and likes to give a voice to those who are struggling to be heard. Martijn and Joost make a good team.

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Early in 2017, Joost and Martijn agreed to enter into a partnership with Universiteit van Amsterdam, which involved accepting three masters' students into their fold. The idea was that, in exchange for their time and expertise, the co-founders could use these interns for psychological experiments and lab-tests..  

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That's not true. There were no experiments. There were, however, a series of meetings engaged in, as well as many plans made. Us three students were charged with the task of providing a report to our new bosses, a report that would advise them on ways to grow their business. Needless to say everyone was excited. It all started with a press release.

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Scrollytelling and UvA students collaborate
February 6, 2017

Amsterdam, NL - On February 6th 2017, an exciting new chapter is set to begin in the life of Scrollytelling. In partnership with UvA and A-Lab, we are delighted to welcome three new members to the Scrollytelling team. Nienke van Rijn, Lisa Kloostra and Billy Nash are masters students who, as part of the Creativity, Entrepreneurship and Innovation in Media (CIEM) module offered at UvA, will be working with us on a weekly basis here in A-Lab, as we attempt to take Scrollytelling forward into the world.

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Yes, pretty exciting indeed. But we also knew that there were things to do, this wasn't to be just a frolic in the sun with some new friends. We had research to do and reports to write, but before that we had better give you guys an intro to us students. It will be brief we promise. 

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Look at us! We look great, right? From left to right, we are; Nienke, Lisa, and Billy. Although we are each unique and snowflakey, we also overlap in various Venn diagrams. We are all in our early twenties and so are supposed to be full of youthful energy. Lisa and Nienke are both Dutch, while Billy is Irish. Billy and Lisa study New Media, while Nienke studies Cross-Media Culture. Most importantly, we were a team. A team with a report to write.

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Yes people, reports are hard. So we had to take things one step at a time. Like Rome, this project was not built in a day, and so we began by discussing potential research questions with Joost and Martijn. They were very clear from the beginning that, although they were both confident in their product and the steps they had taken so far, their combined lack of time meant that they needed some practical advice on how to best build on Scrollytelling's original successes. So we put our heads together (metaphorically) and came up with a research question that best suited their needs. Drum roll, please.

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How can Scrollytelling grow its business without compromising on qualitative, interesting and fascinating untold journalistic stories? 

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But, we felt it was achievable. Essentially, we were tasked with promoting the Scrollytelling brand, as well as thinking about how new customers could be obtained, while still remaining true to the social values held so highly by Joost and Martijn. The guys have no interest in marketing their product to a wider consumer audience, and see their journalistic integrity as something that cannot be sold on the streets. Therefore, we were intent on figuring out ways to gain clients using a B2B business model.

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We decided on a five point plan. These five points, once researched in depth, would allow us to come up with some answers we could present to Joost and Martijn. These five points were:

Competitors Analysis;
Internal/External Analysis;
Brand Awareness Research;
Social Media Posting;
Conference Attendance 


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Although we prefer to keep this Scrollytale light and ephemeral, and thus will allow our final report to explicate the nitty-gritty details, a brief summary of our findings is as follows:

1. Our Competitors do not offer anything that is overly threatening to the Scrollytelling brand.

2. Even in the short time that we have been with Scrollytelling, Martijn and Joost have taken huge steps forward in terms of planning and prioritizing the business

3. We struggled to heighten offline brand awareness, for a variety of reasons

4. We had some successes with Social Media popularity increases, especially on Twitter

5. Conferences are as fun as they are rewarding 




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We learned a lot. We learned that business success is as much about who you know as what you know. We learned that Start-ups can really benefit from mutual spaces such as A Lab in Amsterdam Noord. We learned that good ideas are often very simple ideas. And we learned that company culture plays a large part in employee satisfaction. We learned that Martijn and Joost were as genuine and interesting as they first seemed. Finally, we learned that reports are not magical documents that answer all questions; they require time, effort and skill. But we are very happy with what we achieved overall.

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Thank you for taking the time to read our Scrolly. The point of this little exercise was to: 

1. Show the usefulness of the company's software for itself

2. Show that we do indeed possess at least a couple of drops of creativity  

3. Provide a fun summary of our time with Scrollytelling

A big thank you must go to Martijn and Joost for their advice, expertise and accommodating attitudes. Also, many thanks to the organizers of the CIEM module, please know that your effort is appreciated!

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We claim all unofficial copyrights that we should be claiming at this point

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