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At #DMWF Expo Europe 2017, Steven Bartlett speaks about building relationships with micro-influencers and brand ambassadors. Five stand-out quotes.
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“The holy grail is being the experience, not interrupting the experience”
“Attention is in constant motion”
“I don't see a huge amount of value in a trending topic”
“Consumers want to learn about products via the experience”
“Indifference is where marketing goes to die.”
This story was published using Scrollytelling.